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1 soft-sell approach
Реклама: подход в духе мягкой продажи, увещевание -
2 soft sell
марк. мягкая продажа (техника продажи товаров, которая основана на мягком убеждении, низком уровне психологического давления на клиента)soft sell approach — подход в духе «мягкой продажи», увещевание
Syn:Ant:See:
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"мягкая продажа": техника продажи товаров, которая основана на мягком убеждении, косвенных методов; = low-pressure selling; см. hard sell.* * *«мягкая» продажаиспользование ненавязчивых методов продажи товаров; осторожное привлечение покупателей -
3 soft
soft [sɒft]1. adjectivea. [ground, snow, butter] mou ( molle f) ; [fabric, skin, colour, voice, toothbrush] doux ( douce f) ; [food, wood] tendre ; [bed, texture] moelleux ; [fur, hair, beard] soyeux ; [leather] souple• she had another, softer side to her il y avait une autre facette, plus douce, de sa personnalité• to go soft [biscuits] ramollirb. [rain, tap] légerc. ( = lenient) [person] indulgent ; [sentence] léger• to get soft [person] devenir trop indulgent• to be (too) soft on sth [+ crime, drugs] être trop laxiste en matière de qch• to have a soft spot for sb/sth avoir un faible pour qn/qchf. [water] doux2. adverb• don't talk soft! (inf) tu dis n'importe quoi !3. compounds• he's a soft-spoken man il n'a jamais un mot plus haut que l'autre ► soft top noun ( = car) décapotable f* * *[sɒft], US [sɔːft]1) ( not rigid or firm) [ground] meuble; Sport lourd; [rock, metal] tendre; [snow] léger/-ère; [bed, cushion] moelleux/-euse; [fabric, fur, skin, hand] doux/douce; [brush, hair, leather] souple; [muscle] flasque; [dough, butter] mou/molleto get soft — [ground, butter, mixture] s'amollir
to make something soft — amollir [ground]; ramollir [butter, mixture]; adoucir [hard water, skin]
soft ice cream — glace f italienne
2) ( muted) [colour, sound] doux/douce; [step, knock] feutrésoft lighting — éclairage m tamisé
3) (gentle, mild) [air, climate, rain, water, breeze, look, words] doux/douce; [pressure, touch] léger/-ère; [landing] Aviation en douceur; [eyes, heart] tendre; [approach] gen diplomatique; Politics modéré4) ( not sharp) [outline] flou; [fold] souple5) Economics [market] instable à la baisse6) ( lenient) [parent, teacher] (trop) indulgent7) (colloq) ( in love)to be soft on somebody — en pincer (colloq) pour quelqu'un
8) ( idle) [life, job] peinard (colloq)9) (colloq) ( stupid) stupide -
4 hard sell
збут, рек. нав'язування товару; наступальна рекламанаступальна тактика, якою користується продавець, щоб заохотити покупця купити що-небудь═════════□═════════hard sell approach підхід з позиції нав'язування товару; hard sell method методика нав'язування товаруhard sell:: high-pressure selling; hard sell: soft sell -
5 hard
hard [hɑ:d]dur ⇒ 1 (a)-(c), 2 (a) difficile ⇒ 1 (b) froid ⇒ 1 (c) rude ⇒ 1 (c) concret ⇒ 1 (d) fort ⇒ 2 (a) difficilement ⇒ 2 (b) durement ⇒ 2 (c)(a) (not soft → substance, light, colour) dur;∎ to get or to become hard durcir;∎ rock hard, (as) hard as rock dur comme la pierre;∎ his muscles are rock hard or (as) hard as rock ses muscles sont durs comme le fer, il a des muscles d'acier;∎ she is (as) hard as nails (emotionally) elle est dure, elle n'a pas de cœur; (physically) c'est une dure à cuire(b) (difficult → question, problem etc) difficile, dur;∎ the laws make it hard to leave the country à cause des lois, il est difficile de quitter le pays;∎ to have a hard fight or struggle on one's hands avoir une lourde tâche devant soi;∎ it's hard to explain c'est difficile ou dur à expliquer;∎ I find it hard to understand/believe that... je n'arrive pas à comprendre pourquoi/croire que...;∎ it's hard to say c'est difficile à dire;∎ he's hard to get on with il n'est pas facile à vivre;∎ she is hard to please (never satisfied) elle est difficile; (difficult to buy gifts for etc) c'est difficile de lui faire plaisir;∎ it's hard to beat on trouve difficilement mieux;∎ it's hard to beat a good Bordeaux il n'y a rien de meilleur qu'un bon bordeaux;∎ the hardest part of the job is done le plus dur est fait;∎ life is hard c'est dur, la vie;∎ times are hard les temps sont durs ou difficiles;∎ these are hard times for all of us c'est une période difficile pour tout le monde;∎ to fall on hard times (financially) connaître des temps difficiles ou une période de vaches maigres; (have difficult times) connaître des temps difficiles, en voir de dures;∎ to give sb a hard time en faire voir de dures à qn;∎ the boss has just been giving me a hard time le patron vient de me faire passer un mauvais quart d'heure;∎ come on, don't give me a hard time! allez, laisse-moi tranquille!;∎ you'll have a hard time (of it) persuading him to do that tu vas avoir du mal à le convaincre de faire cela;∎ she had a hard time of it after her mother's death elle a traversé une période difficile après la mort de sa mère;∎ she had a hard time of it when she was a child la vie n'était pas drôle pour elle quand elle était enfant;∎ she had a hard time of it (in childbirth, operation) elle a souffert;∎ to learn sth the hard way (involving personal loss, suffering etc) apprendre qch à ses dépens; (in a difficult way) faire le rude apprentissage de qch;∎ I learnt the hard way not to be underinsured j'ai appris à mes dépens qu'il ne faut pas être sous-assuré;∎ I learnt skiing the hard way j'ai appris à skier à la dure;∎ I learnt my seamanship the hard way j'ai fait le rude apprentissage du métier de marin;∎ some people always have to do things the hard way il y a des gens qui choisissent toujours la difficulté;∎ to play hard to get (flirt) jouer les insaisissables;∎ humorous their financial expert is playing hard to get leur expert financier semble jouer à cache-cache;∎ the hard of hearing les malentendants mpl;∎ to be hard of hearing être dur d'oreille;∎ a glass of wine, or would you prefer a drop of the hard stuff? un verre de vin, ou bien préféreriez-vous une goutte de quelque chose de plus fort?;∎ keep off the hard stuff évitez les boissons fortes(c) (severe → voice, face, eyes) dur, froid; (→ climate, winter) rigoureux, rude; (→ frost) fort, rude;∎ to be hard on sb être dur avec qn;∎ children are hard on their shoes les enfants font subir de mauvais traitements à leurs chaussures;∎ it's hard on the nerves c'est dur pour les nerfs;∎ it was hard on the others ça a été dur pour les autres;∎ it's hardest on the children le plus dur, c'est pour les enfants;∎ to be a hard taskmaster être dur à la tâche;∎ to take a long hard look at sth examiner qch de près;∎ you should take a long hard look at yourself tu devrais bien te regarder;∎ it's a hard blow for him c'est un coup terrible pour lui;∎ no hard feelings? tu ne m'en veux pas?;∎ familiar hard luck!, British hard cheese!, hard lines! pas de chance!□, pas de veine!, pas de bol!;∎ it will be hard luck if he doesn't get the job ça ne sera pas de veine ou de bol s'il n'obtient pas le travail;∎ don't give me any of your hard luck stories ne me raconte pas tes malheurs;∎ he gave me some hard luck story about having lost his investments il a essayé de m'apitoyer en me racontant qu'il avait perdu l'argent qu'il avait investi;∎ familiar a hard nut or man un dur∎ the hard fact is that there isn't enough money la vérité, c'est qu'il n'y a pas assez d'argent;∎ the argument was not backed up by any hard fact l'argument ne s'appuyait sur rien de concret∎ it's been a long hard day la journée a été longue;∎ it's hard work c'est dur;∎ it was hard work to convince him j'ai eu fort à faire pour le convaincre;∎ she's hard work (difficult to get on with) elle n'est pas facile à vivre; (difficult to make conversation with) elle n'est pas causante;∎ she's not afraid of hard work le travail ne lui fait pas peur;∎ the climb was hard going la montée était rude;∎ it's hard going making conversation with him c'est difficile de discuter avec lui∎ she's a hard worker c'est un bourreau de travail;∎ he's a hard drinker c'est un gros buveur, il boit beaucoup;∎ he's a hard charger c'est un fonceur;∎ give it a good hard shove pousse-le un bon coup, pousse-le fort2 adverb(a) (strenuously → pull, push, hit, breathe) fort; (→ work) dur; (→ run) à toutes jambes; (→ listen) attentivement;∎ to work hard at sth beaucoup travailler qch;∎ to work hard at improving one's service/French beaucoup travailler pour améliorer son service/français;∎ to work sb hard faire travailler qn dur;∎ he works hard and plays hard il se dépense beaucoup dans son travail et dans ses loisirs;∎ you'll have to try harder il faudra que tu fasses plus d'efforts;∎ to try hard to do sth essayer de son mieux de faire qch;∎ try hard! fais de ton mieux!;∎ to think hard beaucoup réfléchir;∎ think hard! réfléchis bien!;∎ think harder! réfléchis un peu plus!;∎ we can't find it - well, look harder! nous ne le trouvons pas - et bien cherchez mieux!;∎ you didn't look very hard! tu n'as pas bien cherché;∎ to look hard at sb regarder qn bien en face;∎ to look hard at sth examiner qch;∎ as hard as possible, as hard as one can (work, try) le plus qu'on peut; (push, hit, squeeze) de toutes ses forces;∎ Nautical hard astern! arrière, toute!;∎ Cars she hauled the wheel hard over elle a braqué à fond;∎ Cars to turn hard to the left braquer à gauche, faire un virage très sec vers la gauche;∎ to swim hard for the shore nager de toutes ses forces vers le rivage;(b) (with difficulty) difficilement;∎ to be hard put or pushed or pressed to do sth avoir du mal à faire qch;∎ you'll be hard put to find a shop open at this time tu vas avoir du mal à trouver une boutique ouverte à cette heure-ci;∎ old habits die hard les vieilles habitudes ont la vie dure(c) (harshly, severely → treat someone) durement, sévèrement; (→ rain) à verse; (→ freeze, snow) fort;∎ he's feeling hard done by il a l'impression d'avoir été injustement traité;∎ to be hard hit by sth être durement touché par qch;∎ she took the news/his death pretty hard la nouvelle/sa mort l'a beaucoup éprouvée;∎ old-fashioned it'll go hard with him if he keeps telling lies ça va aller mal pour lui s'il continue à raconter des mensonges∎ the ground was frozen hard le gel avait complètement durci la terre;∎ to set hard (concrete, mortar) prendre∎ to follow hard on the heels of sb être sur les talons de qn;∎ to follow or to come hard on the heels of sth suivre qch de très près∎ hard up (short of money) fauché, à sec;∎ to be hard up for ideas manquer d'idées□, être à court d'idées□ ;∎ to be hard up for volunteers manquer de volontaires□ ;∎ figurative you must be hard up if you're going out with him! il faut vraiment que tu n'aies rien à te mettre sous la dent pour sortir avec lui!3 noun∎ to try one's hardest faire de son mieuxold-fashioned tout près de►► Typography & Computing hard carriage return retour m chariot obligatoire;hard cash (argent m) liquide m;American hard cider cidre m;hard coal anthracite m;Finance hard commodities minerais mpl;Linguistics hard consonant consonne f dure;Computing hard copy copie f sur papier, sortie f papier;hard core (nucleus) noyau m dur; Building industry empierrement m; Music hard rock m inv, hard m inv; (pornography) porno m hard;British Sport hard court (for tennis) court m en ciment;hard currency monnaie f ou devise f forte;∎ a hard currency shop un magasin où on paye en devises;Computing hard disk disque m dur;Computing hard disk drive, hard drive unité f de disque dur;hard drug drogue f dure;Horseriding hard gallop galop m soutenu;hard hat (of construction worker) casque m; American familiar (construction worker) ouvrier(ère) m,f du bâtiment;hard hat area = zone où le port du casque est obligatoire;∎ hard hat area (sign) port du casque obligatoire;Typography & Computing hard hyphen césure f imposée, trait m d'union imposé;hard labour (UNCOUNT) travaux mpl forcés;hard landing (by spacecraft) atterrissage m avec impact; figurative (during economic crisis) atterrissage m brutal;Metallurgy hard lead plomb m aigre;Politics the hard left l'extrême gauche;hard line ligne f de conduite dure;∎ to take a hard line on sb/sth adopter une ligne de conduite dure avec qn/sur qch;hard liquor spiritueux mpl;Finance hard loan prêt m aux conditions du marché;Press hard news nouvelles fpl sûres ou vérifiées;Veterinary medicine hard pad coussinet m dur;Typography & Computing hard page break fin f de page obligatoire;Anatomy hard palate voûte f du palais, palais m dur;hard porn porno m hard, hard m inv;Computing hard reset réinitialisation f totale de la machine;Typography & Computing hard return saut m de ligne manuel;Politics the hard right l'extrême droit;Music hard rock hard rock m inv, hard m inv; esp American Cookery hard sauce = sauce au beurre, au sucre et au brandy ou au rhum servie avec le pudding;hard science science f dure;hard sell vente f agressive;∎ to give sth the hard sell promouvoir qch de façon agressive;∎ the salesman gave us the hard sell le vendeur a essayé de nous forcer la main;hard sell approach, hard sell tactics méthode f de vente agressive;Cars hard shoulder bande f d'arrêt d'urgence;hard space espace m insécable;hard water eau f calcaire ou dure -
6 hard
hard [hα:d]1. adjectivea. ( = not soft) dur ; [blow, kick, punch] violent• to set hard [concrete, clay] bien prendre• no hard feelings! sans rancune !• to show there are no hard feelings pour montrer qu'il n'y a pas de rancune entre nous (or eux etc)• to take a hard line with sb/on sth se montrer intransigeant avec qn/quand il s'agit de qch• to be hard on sb [person] être dur avec qn• hard luck! pas de chance !b. ( = not easy) dur ; [battle, fight] rude• I find it hard to believe that... j'ai du mal à croire que...• it's hard work! c'est dur !c. ( = committed) he's a hard worker il est travailleurd. [winter, climate] rude ; [frost] forte. [evidence] tangible ; [fact] concret2. adverb• no matter how hard I try, I... j'ai beau essayer, je...b. ( = badly) to take sth hard être très affecté par qch3. compounds► hard hat noun casque m ; ( = riding hat) bombe f ; (US = construction worker) ouvrier m du bâtiment• a hard-headed businessman un homme d'affaires qui a la tête sur les épaules ► hard-hearted adjective insensible* * *[hɑːd] 1.1) ( firm) durto go ou grow ou become hard — durcir
frozen hard — complètement gelé; hard lens
2) ( difficult) [problem, question, task] dur, difficile; [choice, decision] difficile; [bargaining, negotiations, fight] dur, serréto be hard to open — être dur or difficile à ouvrir
it's hard to do — c'est dur or difficile à faire
to find it hard to do something — avoir du mal à faire quelque chose, trouver dur or difficile de faire quelque chose
it's hard to accept/believe — on a du mal à accepter/croire ( that que)
it was hard work ou going — ça a été dur or difficile
hard work never hurt ou killed anybody! — le travail n'a jamais fait de mal à personne!
to be a hard worker — être travailleur/-euse
to find something out ou learn something the hard way — apprendre quelque chose à ses dépens
3) ( harsh) [life, year] difficile; [blow] fig dur, terrible; [winter] rudehard luck ou lines (colloq) GB! — pas de chance!
to take a hard line — adopter une attitude ferme ( on something à propos de quelque chose; with somebody envers quelqu'un)
it's a hard life — gen, hum, iron la vie est dure
to give somebody a hard time — (colloq) ( make things difficult) rendre la vie impossible à quelqu'un; ( tell off) passer un savon (colloq) à quelqu'un
4) (stern, cold) [person, look, words] dur, sévère5) ( concrete) [evidence, fact] solide6) ( stark) [colour, light] dur7) ( strong) [liquor] fort; [drug] dur; [pornography] hard (colloq) (inv)8) Politicsthe hard left/right — la gauche/droite (pure et) dure
9) Chemistry [water] dur, calcaire10) Linguistics [consonant] dur11) (colloq) ( tough) [person] dur12) Finance [currency] fort2.1) (strongly, energetically) [push, hit, cry] fort; [work] dur; [study, think] sérieusement; [rain] à verse; [snow] abondamment; [look, listen] attentivementto be hard hit — fig être durement frappé (by par)
to try hard — ( intellectually) faire beaucoup d'efforts; ( physically) essayer de toutes ses forces
no matter how hard I try/work, I... — j'ai beau essayer/travailler, je...
to be hard at it (colloq) ou at work — être en plein travail
2) ( with directions)hard behind — juste derrière; heel
••to be/feel hard done by — être/se sentir brimé
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7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
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